WhatsApp just announced in a blog post that it has now reached 1 Billion (100 Crore) active users. That means 1/7th of the world’s human population uses WhatsApp to connect with each other. When Facebook bought the startup for a whooping 19 Billion US Dollars, the world was aghast. But Mark Zuckerberg believed that the app will reach a Billion users soon, and has a unique value proposition for the emerging markets – a place where Facebook wants to reach next desperately (Hence the dubious plans like Internet.Org / FreeBasics).
The various hemispheres of the globe have their preferred messaging apps. In the US there’s Facebook’s messenger, the Chinese markets have WeChat & Line, while India, Brazil & Africa have WhatsApp. Since its release, Whatsapp has become more relevant in India than Facebook itself. We have been using it for as long as we can remember. People in the West aren’t sure why though. We aren’t either, but maybe these pointers help:
and last but not the least
9. Its FREE: Need I say more?
Do you think I missed something? Let me know in the comments.
Kshitij runs The Patil Post and Zetabyte Solutions Pvt. Ltd. - a web development company focussed on E-Commerce implementations. Loves to eat, sell, write and talk. He is an avid reader, an enthusiastic traveller and trekker at heart.
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