It is the return of the dead. Former mobile devices giant Nokia has made a comeback into the mobile phone market. They have announced the launch of Nokia labelled Android smartphones in the year 2017, in partnership with HMD Global.
On their website, the company stated that their licensing deal with HMD Global announced on May 18, 2016 “has come into force” on December 1, 2016.
“Nokia branded feature phones remain one of the most popular choices of the mobile phone in many markets around the world today and HMD will continue to market them as part of an integrated portfolio, alongside a new range of smartphones and tablets to be announced later by HMD”, their website further stated.
Nokia was once a largest mobile phone vendor in the world. With the entry of iPhones in 2007 and Android smartphones in 2008, the sales of Nokia phones with Symbian OS began to deplete. Though their phones boasted aesthetically pleasing and durable mobile hardware, their Symbian OS was not as feature rich as compared to iOS or Android.
Some of the successful phones built by Nokia. Image Source: Stuff.tv
Many Nokia fans wanted the company to launch an Android phone. Many tech experts tried flashing Andriod OS into Nokia phones and few even finding success. Instead, Nokia took on a gamble. They entered the smartphone scene with Windows Phone OS in 2010, and in 2011 signed a pact with Microsoft to use Windows Phone platform for their future phones exclusively.
The risk failed as Apple’s iOS, and Google’s Android was dominating the smartphone business since 2010. Soon their mobile phone sales dipped on Nokia was on the brink of bankruptcy. Hence their mobile phone unit was sold to Microsoft in 2014, and they focused on mobile network equipment.
Steve Ballmer was Microsoft’s CEO during the Nokia deal. He thought buying Nokia would turn Microsoft into a ‘devices and services’ company. Image Source: Wikimedia
As many predicted, the X series, Asha series and the Lumia phones sold under the Nokia label by Microsoft virtually failed in the market. After that, Microsoft sold the Nokia featurephone division to FIH Mobile in May 2016, which is a division of Foxconn and HMD Global. HMD Global have hence acquired a 10-year license to build and sell Nokia-branded devices, with (surprisingly) iPhone maker Foxconn manufacturing it.
Nokia has already launched their website. Currently, they have listed their budget-oriented phones, which includes the Nokia 105, Nokia 216 and Nokia 230.
Big announcements are expected by Nokia at the Mobile World Congress in February 2017. Reports claim that Nokia may launch their rumoured D1C smartphone, which is powered by Snapdragon 430 processor and will run on Android Nougat.
Will Nokia rule the mobile phone arena once again or is it an overhyped revival? Let us know in the comments below.
Cover Image: Source
Kshitij runs The Patil Post and Zetabyte Solutions Pvt. Ltd. - a web development company focussed on E-Commerce implementations. Loves to eat, sell, write and talk. He is an avid reader, an enthusiastic traveller and trekker at heart.
Pingback: Nokia 3310: The Legendary Phone Relaunched At The Mobile World Congress 2017 | The Patil Post
Your email address will not be published. Required fields are marked *
© 2015 - 2017 The Patil Post. All Rights Reserved. | Powered by Zetabyte Solutions Pvt. Ltd.