The Consumer Electronics Show or CES as it is known by tech enthusiasts, is in full swing this year. The first day started with Faraday Future unveiling its FFZERO1 all electric concept sports car. As we all know, recently Tesla has been making waves in the market with their Model S available in the mainstream for people to buy. Tesla is currently the biggest (and only) player in the high end, high range Electric Vehicle (EV) segment thanks to its Model S and the upcoming SUV Model X. We assume Faraday Future is here to change that.
To say that Faraday Future is in any way a full fledged “competitor” to Tesla in any way is an overstatement. Mainly because the FFZERO1 is just a prototype and FF won’t be selling any cars up until 2018 (or even later). There wasn’t even any mention of the look, segment, pricing and release date of the manufacturing models (But I think we found an outline of the same in their video). So till that time, we will have to feast our eyes with the ridiculous beauty that is the FFZERO1.
To quote Farady Future’s Press release, “Featuring four motors, one at each wheel, FFZERO1 is built for its use case: the track. If developed for limited production, it will have more than 1000 horsepower and will accelerate from zero to 60 in under three seconds, with a top speed in excess of 200 miles per hour.” The key here is the word “If”. Now if I was FF, and I have built at least ONE car (be it for concept), I’d boast about it in more of a concrete present, and not a plausible future. I’d say that the car does have more than 1000 HP and does accelerate from 0 to 60 in < 3 Seconds. This also coincides with a small chatter on the floors of #CES2016 that the car shown racing in the video is animated. So is all of this just a marketing ploy? Is this all meant to only tell the world that “We are here”?
There’s also one more rather speculative angle that somehow Apple is involved behind Farady Future. With many of FF’s employees hailing from the likes of Apple, Tesla and Google etc. one may think that some or the other crossover is possible. But the idea that FF is Apple’s hidden elephant is simply outrageous. That being said, I do feel that if Apple is to acquire any motor company for its supposed self driving vehicle, Faraday Future may be an option (Because clearly Tesla can’t be one). Then there’s the fact that Faraday Future is a startup and is backed by Chinese Billionaire Jia Yueting. The company is well funded enough to build a 30 Lac square foot manufacturing facility on approximately 900 acres of land in North Las Vegas, Nevada, USA.
For now, I bet Tesla is happy that more competitors are in sight and the market validation is also coming through strong. I personally believe that EVs are the future of transportation and Solar Powered charging stations will be powering them. Mix these two with on demand taxi services like Uber, and you have a world where driving is mostly professional, and the cars that ARE used don’t pollute the planet a bit. But till we live to live that dream, we’ll have to do with our smoke producing, planet destructing vehicles with ICEs (Internal Combustion Engine).
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Kshitij runs The Patil Post and Zetabyte Solutions Pvt. Ltd. - a web development company focussed on E-Commerce implementations. Loves to eat, sell, write and talk. He is an avid reader, an enthusiastic traveller and trekker at heart.
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